King Camp Gillette died 80 years ago – on July 9th, 1932. Yes, he is the man behind the Gillette razors and the Gillette company, one of the most valuable consumer brands worldwide.
He was born 1855 and his family lost everything in the Great Chicago fire. At that age he was just a teenager and he started to earn money as a travelling salesman. But he not just sold, he also improved the wares of the company he sold for. In 1890 he already had earned four patents and it was the director of this company that taught him that disposable items could make a lot of money.
One morning in 1895 while shaving he had a creative idea:
Changeable razor blades, so you don’t have to sharpen your razor.
He spent many years trying to make this idea a reality. But that wasn’t so easy. His own ingenuity wasn’t sufficient to come up with such a technical innovation, so finally he visited metallurgists at the MIT in Boston. But they told him what he wanted to do was impossible.
Most people would have given up at that point. Metallurgists at the MIT were pretty much the leading experts on this issue, and they told him it’s impossible.
He kept trying to find a solution for this for six long years – until he finally found William Emery Nickerson, an engineer who told him he could make the razor blade that King Camp Gillette wanted.
In 1901 he fonuded the Gillette Razor Company, which two years later began producing exchangeable razor blades. In 1903 he sold 51 razors and 168 blades. Now that doesn’t look like a promising start, but in 1904 he sold 90,884 razors and 123,648 blades. In 1908 Gillette already was manufacturing not just in the USA, but also Canada, England, Germany and France.
His company quickly became the dominant player in shaving equipment and it’s been at the forefront ever since.
What can you learn from this story?
Well, for one, the value of creative thinking. Coming up with an idea like that might seem obvious in hindsight, but at the time it was brilliant, and Gillette became the success story it is today because of this idea. Not everybody is born a creative genius, but you can train your subconscious mind to become more creative with a creativity-boosting hypnosis download.
Another lesson to take away from this story is that you have to believe in yourself and act on your ideas.
You see, many people say that “ideas are cheap”. Or that ideas aren’t worth much. The reason for that is that most people never do something with their ideas. Some people keep their ideas a secret because they are scared that someone will steal it from them, but they never do anything with it.
Others talk about their idea and make great plans in their minds – but they never make that idea a reality.
That’s just natural – because a great idea can make you feel awesome as long as you keep it in fantasy land, but when you pull a great idea into reality, it gets hit by all kinds of obstacles, and it can be painful and frustrating to deal with these things. That’s why we often use subconscious strategies to prevent us from getting into action.
But if your idea is worth anything, you need to act on it right now. And if for some reason you don’t, then there is a blockade in your mind – and you need to get unstuck. You can hypnotically remove that blockade and start acting on your ideas with enthusiasm.