If you want to succeed as an entrepreneur, you not just need not to be a failure, but you also need to be more than mediocre. James Altucher made a point worth repeating in a recent article for TechChrunch titled The 7 Habits of Highly Effective Mediocre Entrepreneurs.
Procrastination is your body telling you you need to back off a bit and think more about what you are doing. When you procrastinate as an entrepreneur it could mean that you need a bit more time to think about what you are pitching a client. It could also mean you are doing work that is not your forte and that you are better off delegating. I find that many entrepreneurs are trying to do everything when it would be cheaper and more time-efficient to delegate, even if there are monetary costs associated with that. In my first business, it was like a lightbulb went off in my head the first time I delegated a programming job to someone other than me. At that time, I went out on a date. Which was infinitely better than me sweating all night on some stupid programming bug (thank you, Chet, for solving that issue).
Try to figure out why you are procrastinating. Maybe you need to brainstorm more to improve an idea. Maybe the idea is no good as is. Maybe you need to delegate. Maybe you need to learn more. Maybe you don’t enjoy what you are doing. Maybe you don’t like the client whose project you were just working on. Maybe you need to take a break. There’s only so many seconds in a row you can think about something before you need to take time off and rejuvenate the creative muscles. This is not for everyone. Great people can storm right through. Steve Jobs never needed to take a break. But I do.
Procrastination could also be a strong sign that you are a perfectionist. That you are filled with shame issues. This will block you from building and selling your business. Examine your procrastination from every side. It’s your body trying to tell you something. Listen to it.
These are really great points to overcome procrastination. Whether you want to build a successful big hot company, or you just want to make a great living as a solopreneur, you need to find ways to resolve things, and procrastination is your number 1 enemy in that case.